Category: Business

TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools and solutions to help brands and creators deploy […]

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How wireless technologies can help farmers save water

Water is the most essential resource for life, for both humans and the crops we consume. Around the world, agriculture accounts for 70% of all freshwater use. I study computers and information technology in the Purdue Polytechnic Institute and direct Purdue’s Environmental Networking Technology (ENT) Laboratory, where we tackle sustainability and environmental challenges with interdisciplinary research into the Agricultural Internet […]

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