apple Archives - R the Company

25 Best Apple Black Friday Deals (2022): Apple Watch, iPads, AirPods

November 24, 2022 Business Sales Department

Need a new Apple Watch, MacBook, or iPhone case? Now’s the time to snag one at a discount. Wired

How to Use Apple Pay or Google Wallet Instead of Plastic Cards

November 9, 2022 Business Sales Department

Cash is safe—for now. Contactless payment methods, like Apple Pay or Google Wallet, are more of a threat to the existence of physical cards. Wired

Apple MacOS Ventura Bug Breaks Third-Party Security Tools

October 27, 2022 Business Sales Department

Your anti-malware software may not work if you upgraded to the new operating system. But Apple says a fix is on the way. Wired

Apple Messages Won’t Play Nice With Android Anytime Soon

September 11, 2022 Business Sales Department

Plus: Brazil and Apple face off, Google expands its eco-friendly Maps directions, and social sites start prepping for the US midterm elections. Wired

An Apple Store Votes to Unionize for the First Time

June 19, 2022 Business Sales Department

Employees at the company’s retail location in Towson, Maryland have successfully organized. Wired

At WWDC, Apple finally turned all its devices into one big platform

June 11, 2022 Business Sales Department

Once upon a time, Apple’s business was centered around the Mac, and nobody expected the company to update its operating-system software more frequently than once every other year or so. For example, the Mac’s OS X Tiger update arrived in April 2005—and its successor, OS X Leopard, didn’t show up until October 2007. (It even […]

Apple Just Killed the Password—for Real This Time

June 7, 2022 Business Sales Department

Apple’s iOS 16 and macOS Ventura will introduce passwordless login for apps and websites. It’s only the beginning. Wired

Apple and Harry Styles echo iconic iPod ads with a bright new campaign for AirPods

June 2, 2022 Business Sales Department

If you walked around any major city in the early aughts, you saw them. Apple’s “Silhouettes” campaign for the iPod rolled out in 2003, and from huge billboards to magazine ads, the blocks of bright colors with a dancing silhouette and unmistakable white earbuds, cord, and device were as ubiquitously inescapable as they were instantly […]

May 6, 2022

How Apple overcame its culture of secrecy to create AirPods Pro

Business Sales Department

For years, people have wondered how Apple does it. How does the company innovate the way it does? How does it create such insanely great products that surprise and delight? Few people know the struggle that it’s faced to get there. Like the great Michelangelo, Apple might say, “If people knew how hard I worked […]

Apple Wants You to Subscribe to the iPhone

March 26, 2022 Business Sales Department

Plus: The creator of the GIF dies at 74, LG debuts new OLED televisions, and more of this week’s stories from the Gear desk. Wired

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