What domain name represents you and your business?
A domain name is the birth of a new identity. It should represent what you want to express online in a few words. That may seem challenging but every novel begins with the first word. Write down some ideas. What do you want to convey through your website? Imagine your domain name is going to be on the back of a jacket and you want people to understand what your business is. Now you can get started with some concepts that will stand out and represent your business.
Make it unique and a good fit
You may already have a small business up and running. What colors do you feel represent your business? Is it a calming service like a yoga instructor? What type of yoga do you teach? Is it invigorating or restorative? Make sure the colors you feel that represent your business are represented in your domain name. For example sports websites have bold colors and a baby’s advice website probably has pastel colors. Choosing colors first is a way to get adjectives for your business. Your business is unique like you are and it takes time to find just a few words to identify yourself.
Do the research
Finding a name for your business tells the story of your business. Begin by entering some key words into a search engine like Google to document what your findings are. Do the titles stand out as something you would remember? Researching common key phrases will inspire you and give you an idea of websites that are already published. There are many yoga teachers with websites but what do you want to offer the community with your business? Choose wisely.
What are the roots?
Every business has roots and choosing your domain name establishes roots for a new business. Consider your roots of your website while deciding on a domain name. A cooking website called “Cooking Easy Suppers” might have the following roots: meat, pasta, vegetarian, chicken, and fish. Suppose you also want healthy dinners that can be prepared in 30 minutes or less. Perhaps green would represent health and some red accents would represent time. When people visit “Cooking Easy Suppers” they might expect healthy and quick meals because of your color scheme.
You have been thinking about choosing your own domain and you have thought about the name from your perspective. Now consider your favorite customer’s perspective. You want your website to be their number one resource for the business you are in. What makes yours stand out? Start with a name you know your customer will love.
Tell the story
A great domain name enhances the identity of a business. Remember you are not rewriting someone else’s story, you are writing your own. Enjoy the wonderful and rewarding challenge of choosing a domain name.
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