How the travel industry uses scents to improve your vacation—and entice you to return
Freshly baked bread. Newly cut grass. A salty sea breeze. Most people have a favorite smell that evokes fond memories or feelings of comfort. This sensory appeal has long been harnessed by businesses to sell scented candles, expensive perfumes, and even homes. Now it is increasingly being used in the travel industry—where airlines, hotels, and […]