Domino’s ‘Stranger Things’ app reveals the mind-flaying stakes of the attention arms race
May 21, 2022
Business
Sales Department
Back in late 2020, Domino’s senior VP of brand and product innovation Kate Trumbull got a call from Netflix, asking if the pizza giant would be interested in a brand partnership around the fourth season of the hit show Stranger Things. For Trumbull, it was a no-brainer. She saw the symmetry between Domino’s ’80s popularity […]
