stakes - R the Company

Domino’s ‘Stranger Things’ app reveals the mind-flaying stakes of the attention arms race

May 21, 2022 Business Sales Department

Back in late 2020, Domino’s senior VP of brand and product innovation Kate Trumbull got a call from Netflix, asking if the pizza giant would be interested in a brand partnership around the fourth season of the hit show Stranger Things. For Trumbull, it was a no-brainer. She saw the symmetry between Domino’s ’80s popularity […]

‘The stakes are nothing less than life and death’: Why farmworkers are marching against Wendy’s

April 2, 2022 Business Sales Department

When you order fast food, do you think about what it took to get that tomato slice from the field to your hamburger? Depending on the farm, the workers who picked that produce could be enduring abusive working conditions, like the withholding of wages, debt bondage, and forced labor. In some instances, workers are trafficked […]

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Domino’s ‘Stranger Things’ app reveals the mind-flaying stakes of the attention arms race

‘The stakes are nothing less than life and death’: Why farmworkers are marching against Wendy’s