TL;DR
Many startups rush their first website and regret it. At R the Company, we help you build a site that grows with your business. Think ahead from day one: plan your content, SEO, and tech setup smartly.
Building a Futureproof Website: What Startups Must Plan for From Day One
When Lisa launched her startup, she did what many do, she asked a friend to “just put something online.”
No real plan, no SEO, no clear message.
Six months in, her site couldn’t support her growth. She had to start all over.
At R the Company, we’ve seen this story too often. So here’s how to do it right from the start.
1. Know What to Say Before You Say It
Imagine this: a visitor lands on your homepage. You have 5 seconds. Can they tell:
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What you do?
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Who it’s for?
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What to do next?
If not, you’re losing leads.
That’s why content comes first.
Before we build anything at R the Company, we help you define:
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Your core message
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Who your audience is
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What pages you’ll need now, and later
Start simple:
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Home
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About
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Services or Products
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Contact
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Blog or Resources (yes, even early on)
This gives structure and space to grow.
2. Don’t Treat SEO Like an Afterthought
SEO isn’t something you slap on later. It’s baked into every site we build.
Lisa’s old site had:
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Random page titles
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No real keywords
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No structure
Google had no idea what she offered. Her clients couldn’t find her.
To avoid that, we help you:
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Choose real keywords your audience is searching for
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Structure your content for one clear topic per page
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Write strong page titles and meta descriptions
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Keep URLs clean and readable
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Add smart internal links
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Make sure the site loads fast and works on mobile
We also set up:
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Google Analytics
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Google Search Console
From day one.
3. Make Tech Choices That Don’t Trap You
You don’t want to rebuild in a year. Or worse, get locked into a system you hate.
At R the Company, we only use tools we trust and can support long-term.
We’ll help you choose the right:
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CMS: WordPress, Webflow, Ghost or others, depending on your needs
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Hosting: Fast, reliable, secure, with daily backups
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Email: Set up with your own domain and proper security settings (SPF, DKIM, DMARC)
We also think ahead:
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Will you need a webshop?
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Will you want a client area?
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Will others need to edit the site?
Your tech setup must support all that.
4. Design That Works, Not Just Looks Good
We love good design. But if your site is slow or confusing, people will leave.
At R the Company, we design sites that:
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Look clean and professional
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Load fast (especially on mobile)
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Work on every screen size
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Make your message clear
We test. We check. We keep things simple.
Remember Lisa? Her first site had flashy animations. It looked cool but took ages to load. Half her visitors never even saw the homepage.
Now, her R the Company site loads in under 2 seconds, and converts better too.
5. Build for What’s Next
You’ll grow. Your site should too.
That’s why we:
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Use flexible page builders
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Keep menus and categories ready to expand
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Make it easy to add new sections or features
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Create blog structures that scale
Even if you only launch with 3 pages, your site is ready for 30 more.
6. Get the Basics Right: Domains, Emails, and Legal
Your domain name matters. So does what email address you use.
We help you:
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Choose a clean, short domain
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Avoid spammy or old domains with bad history
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Set up matching email accounts (not just Gmail)
And yes, the boring stuff too:
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Cookie consent
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Privacy policy
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Basic terms of use
We include all this when we build your site.
7. Launch with Confidence
When we launch a site for a startup, we’re not just putting a site online.
We’re launching a tool for growth.
Our startup clients get:
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A site that reflects their value
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A setup that supports their marketing
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Tools they can manage or grow with
Most importantly, they avoid the trap Lisa fell into.
Want to Build Smart from the Start?
Work with a team that’s done this for dozens of startups.
At R the Company, we build websites that don’t just look good, they last.
Let’s make sure your first site is also your best one.
