TL;DR:
James used a DIY website builder for his personal training business. It looked okay, but he got no traffic, no calls, and no bookings. He thought the problem was his service. It wasn’t. It was the site. R the Company rebuilt it, and clients followed.

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James sat in his parked car, scrolling through emails on his phone.

No bookings. Again.

He opened Instagram, saw another personal trainer in his town post a fully booked schedule. That same guy had just started six months ago.

James had been doing this for three years.

He threw the phone onto the passenger seat and leaned back.

“What am I doing wrong?”

He didn’t lack skill. He trained hard, got results, cared about his clients. People stuck with him. They gave great feedback.

So why wasn’t anyone new reaching out?

His Website Looked Okay… Right?

He pulled up his website on his phone. It loaded slowly.

There was a picture of him lifting weights. A welcome message. His name in bold. A “Contact Me” form at the bottom.

He’d built it himself last year using a free site builder. It took three weekends. He felt proud when it first launched.

Now, looking at it with fresh eyes, it felt… empty. Cold. Flat.

The Calls Stopped Weeks Ago

He thought it was just a slow month. Maybe the season. Maybe the economy.

But that slow month was now entering month three.

He started to wonder if his site was actually scaring people off.

The Conversation That Changed Everything

Later that week, James ran into an old client at a supermarket. They chatted about training. She asked how business was going.

He shrugged.

“You know. Bit slow right now.”

She frowned.

“That’s weird. I’ve told so many people about you. Gave them your site too.”

He blinked.

“No one’s contacted me.”

She pulled out her phone, searched, and handed it to him.

There was his homepage. But the text didn’t load properly. The buttons overlapped.

“Oh,” she said.
“Maybe they couldn’t figure it out?”

That moment hit him harder than any deadlift.

The Truth Began to Unravel

Back home, James opened his site on his laptop, then his tablet, then his phone.

The mobile version was a mess.
Buttons overlapped. Text got cut off.
The “Contact” form sometimes failed to send.
The only way to book was through a general message box.

He tried finding his site on Google. Typed “personal trainer + town name.”

Nothing. Not even on page 4.

He checked Google Search Console. No data.

He checked analytics. Almost no visitors.

He had a website. But it wasn’t doing anything.

He Blamed Himself. Then the Website Builder. Then Himself Again.

He felt stupid.

Maybe he should have paid someone from the start.
Maybe it was a waste of money to even have a site.
Maybe he just wasn’t meant to grow beyond word of mouth.

He went back to Instagram. Watched the other trainers with their slick videos and “link in bio” funnels. Booked out for months.

The Recommendation That Rescued Him

He messaged one of them, not a competitor, but someone he respected.

“Can I ask who built your site? It looks amazing.”

The reply came instantly.

“R the Company. Game changer.”

He clicked the link.

A Different Kind of Website Company

The homepage didn’t talk about code or platforms or packages.

It said:

“We build websites that bring clients to you.”

That line stayed with him.

He booked a call the next day.

They Asked Questions No One Else Had

• “What kind of clients do you love working with?”

• “How do you want people to feel when they see your site?”

• “Where do most of your leads come from now?”

• “What’s your tone: calm? energetic? direct?”

• “Are you willing to let us write the content too?”

James answered all of it. He felt more understood in that call than in any sales process he’d ever been through.

What They Delivered in Two Weeks

The new site had:

• A homepage that spoke directly to his ideal client

• A short, clear headline that told people exactly what he did

• Real testimonials with client photos

• A “Book a Free Consultation” button right at the top

• An easy calendar link

• SEO tags that helped him get found in local search

• A page for each type of service he offered

• A contact page that actually worked on mobile

He nearly cried the first time he saw it on his phone.

It felt like he finally had a business that matched the work he put in.

What Happened Next

Within a week:

• A new client booked through the calendar

• Two old clients returned for refresh sessions

• A gym manager reached out to offer him a referral partnership

His site finally worked. Not just technically, but emotionally. It spoke to people. It welcomed them. It made booking easy.

The Real Cost of DIY

James thought he was saving money by building his site himself.

In reality, he lost:

• Time

• Clients

• Momentum

• Confidence

The free platform cost him hundreds, maybe thousands, in missed opportunities.

Ask Yourself

• Do you feel proud to send people to your site?

• Can people book or contact you in under 30 seconds?

• Does your site load fast on mobile?

• Have you actually tested your contact form?

James thought he had all of that. He didn’t.

A Website Is Not Just a Place. It’s a Person’s First Conversation With You.

Make sure it sounds like someone worth trusting.

Let R the Company Build It Right

➡️ Book your consultation today

We don’t sell websites. We build client magnets.