TL;DR:
Ahmed lost quotes and clients due to bad email setup. Messages landed in spam, invoices were missed, and trust was fading. R the Company fixed his email delivery issues by setting up his domain properly with SPF, DKIM, and DMARC. Now, every message lands where it should.

---

Ahmed ran a small design studio from his flat in Brighton. He had no team, no assistants, and no office.

What he had was a laptop, a decent website, and a growing list of freelance clients. His work spoke for itself. Simple, bold branding. Clean logos. Intuitive layouts. People loved what he did.

But recently, something had started to go wrong.

He was replying to clients. Sending invoices. Following up on proposals.

And getting no response.

The Project That Went Silent

One Thursday, he had a great call with a startup founder. They needed help with a visual identity for a new app. The founder was excited, said they’d need everything from logo to pitch deck to social media assets.

Ahmed promised to send a quote that same evening.

He did. Carefully written. Attached PDF. Simple terms. Sent at 7:19 PM.

No reply.

By Monday, he followed up. Still nothing.

By Wednesday, he started wondering if he had done something wrong.

On Friday, he reached out via LinkedIn.

“Hey, just checking in. Did you receive my quote?”

The reply came quickly.

“Oh, didn’t see it. Thought you didn’t follow through, so we hired someone else.”

His heart sank.

It Wasn’t a One-Time Thing

Ahmed tried to brush it off. Maybe they had changed their mind. Maybe it just wasn’t meant to be.

But then it kept happening.

A long-time client missed an invoice.
A new lead ghosted him after a phone call.
A supplier said they never saw the spec sheet he sent.
He emailed a newsletter and only two people opened it.

He began to wonder if his emails were being delivered at all.

The Silent Killer: Spam

He started running tests.

He sent messages to his own Gmail address. Some landed in spam. Others didn’t show up at all.

He used an online mail tester.

Score: 3.5 out of 10
“Missing SPF record”
“No DKIM signature”
“No DMARC policy”
“Message may be considered phishing”

He stared at the screen.

He didn’t even know what those terms meant.

The Consequences of Vanishing Emails

Ahmed’s entire business relied on communication. If his emails weren’t landing:

• Quotes were going unseen

• Invoices were getting ignored

• Clients were losing confidence

• Opportunities were passing him by without a sound

And worst of all, he had no idea when it was happening.

There were no alerts. No warnings. Just silence.

He Tried to Fix It Himself

Ahmed dove into online guides.

One article told him to add an SPF record.
Another said to sign messages with DKIM.
A forum said he needed to set a DMARC policy.

He opened his DNS settings, stared at the fields, and hesitated.

What if he made things worse?

He backed out.

Then He Found R the Company

He posted in a freelance design group:

“Anyone know how to stop business emails from going to spam?”

Someone replied,

“Contact R the Company. They fixed mine in under 48 hours.”

He clicked the link.

The website said:
“We don’t just give you email. We make sure your email works.”

He filled in the form.

The Response Was Instant and Clear

An email came within the hour.

“Hi Ahmed, thanks for reaching out. We ran a quick check on your domain.

Here’s what we found:

• No SPF record

• No DKIM signature

• No DMARC policy

• Your mail is being routed through a shared IP with poor reputation

We can help with:

• Full domain-based email setup

• Authentication records (SPF, DKIM, DMARC)

• Inbox placement testing

• IP reputation cleanup

• Ongoing support

Want us to fix this?”

He replied immediately.

 

What R the Company Did

Over the next two days, they:

• Added a proper SPF record to his DNS

• Set up DKIM signing for his outbound messages

• Created a DMARC policy that let him monitor delivery

• Moved his mail to a cleaner sending IP

• Ran test emails to major providers like Gmail and Outlook

• Sent him screenshots of the results

His test emails now landed cleanly in the inbox.

No warnings. No junk folder. Just clean, professional delivery.

Business Recovered Quickly

In the first week:

• A former client emailed saying “Hey, just saw your message from last week, it was in spam!” and rebooked him

• A proposal he sent on Monday got accepted by Wednesday

• His newsletter open rate tripled

• One client said,

“I’m glad you fixed the email thing. I thought you were ignoring me!”

Ahmed Felt in Control Again

For the first time in months, he didn’t dread silence.

If someone didn’t reply, he knew it wasn’t because his message got lost.

He sent quotes confidently.
His invoices were paid on time.
He felt like a real business again.

What R the Company Explained (In Plain English)

• SPF: Says which servers are allowed to send email for your domain

• DKIM: Digitally signs your messages so they can’t be forged

• DMARC: Tells inboxes what to do with suspicious messages

• IP reputation: Affects whether inboxes trust your email

• Clean domain alignment: Makes everything look trustworthy

He didn’t have to learn any of this. They handled it all.

What He Has Now

• Branded email address linked to his domain

• All authentication records in place

• Monitoring for blacklists and delivery issues

• Clean domain reputation

• Confidence

Ask Yourself:

• Have your emails been ignored lately?

• Do invoices go unpaid or “unseen”?

• Are you using Gmail because your domain email is unreliable?

• Have clients mentioned messages going to junk?

Then you’re in Ahmed’s old position.

Your Email Is Your Brand

Every message you send is part of your reputation.

You can’t afford to be silent when you think you’re being heard.

Fix It Properly

➡️ Get your business email fixed with R the Company

So your next email lands where it should.