TL;DR:
Mara’s website was marked as “Not Secure.” Customers backed out of orders, and some messaged her instead of checking out. R the Company installed her SSL, cleaned up mixed content issues, and helped her regain trust and sales.

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Mara ran a small online store where she sold her handmade candles.

Her scents were clean and subtle. Her jars were beautifully designed. Customers often told her that her products looked like something out of a boutique in Soho.

Her site? Not so much.

It looked okay. But it had a problem.

One morning, a friend sent her a screenshot.

“Hey, I was going to order more candles but this popped up in my browser…”

The screenshot showed her website address. And next to it:
“Not Secure”

She Had No Idea It Was a Problem

Mara had noticed the “Not Secure” tag before but ignored it.

The site still worked. Checkout opened. Pages loaded.

But she started wondering. Was that little message stopping people from buying?

Then Came the DMs

That same week, she got two Instagram messages:

“Do you take payments over PayPal instead? I didn’t want to use my card on your site.”

“I got a warning when I clicked checkout. Just checking, is your site safe?”

She looked at her sales dashboard.
Orders were slower than usual.
Carts were being abandoned.

Suddenly that tiny browser warning felt much bigger.

She Googled the Message

She typed:
“What does Not Secure mean in browser?”

The answer made her stomach turn.

It meant:

• The site didn’t have SSL

• Data could be intercepted

• Browsers were warning users to stay away

• Google would rank her site lower

• Many users might not even be allowed to proceed, depending on settings

She Tried to Fix It Herself

Her site was on a DIY website builder.

She opened settings. Found a box labelled “Security.”
Clicked “Enable SSL.”

It worked. For a moment.

But the next day, her homepage loaded without styling. Her images didn’t appear. The “Add to Cart” button failed.

She turned SSL off again.

Her site looked right, but the warning returned.

She Felt Stuck

She was trying to build trust and grow her brand. But the site didn’t match the quality of her products.

Even her most loyal customers started hesitating.

One wrote in her order notes:

“Please let me know when your website is fully secured. I love your candles, but I’m cautious with online orders.”

That’s When She Found R the Company

She searched:
“SSL setup for small business website”

One result caught her eye.
“We make your website secure and trusted, without the drama.”

The company was called R the Company. She filled in the contact form.

Their Response Was Exactly What She Needed

An email arrived that afternoon.

“Hi Mara,

Thanks for reaching out. We’ve checked your domain. You’re running on HTTP only, and your checkout uses insecure forms.

Here’s what we can do:

• Install a proper SSL certificate

• Set your site to always use HTTPS

• Fix mixed content issues

• Adjust your scripts and image links

• Check all pages and forms for security

• Test on major browsers

We’ll get it all sorted.”

She replied instantly:

“Yes. Please. Do it.”

What They Did in 48 Hours

• Installed an SSL certificate from a trusted authority

• Set all traffic to redirect to HTTPS

• Updated every internal link to use secure URLs

• Fixed her images, forms, and payment scripts

• Checked her site on Chrome, Safari, Firefox, and Edge

• Verified her checkout with Stripe

  

• Sent her a full report

She didn’t have to lift a finger.

The “Not Secure” Tag Was Gone

The padlock was back. The warning was gone.
Her browser now said: Secure
Checkout worked. Product pages loaded properly.

And orders returned.

Customers Noticed Right Away

A regular customer messaged her:

“I saw the padlock this time! Glad you fixed it. Just placed another order.”

Another wrote:

“That was fast. Everything looks much smoother now.”

Within a week, her cart abandonment rate dropped by 30 percent.
Her conversion rate doubled.

What SSL Really Means for Small Businesses

It is not just a technical checkbox.

It:

• Protects customer data

• Prevents browser warnings

• Boosts your search ranking

• Increases conversions

• Makes people trust you instantly

Without it, your site says “I don’t take this seriously.”

R the Company Explained It Simply

• SSL (Secure Socket Layer) encrypts the data shared between your site and your visitor

• Browsers show a padlock when SSL is working properly

• If not set up correctly, images and scripts can break

• Cheap SSL plugins often miss hidden issues

• Auto-renewals prevent expired certificates

Mara didn’t want to learn all that. But she was glad someone else knew it.

What She Has Now

• A secure website that loads on all devices

• A checkout form people trust

  

• An email address connected to her domain

• Full HTTPS setup

• SEO improvement from better trust signals

• No more warnings

Ask Yourself:

• Does your browser say “Not Secure” on your site?

• Have you lost orders or trust recently?

• Do people message you instead of using your site?

• Do you know how your SSL is set up, or if it expires soon?

If not, your site might be pushing people away.

Mara’s Website Now Matches Her Brand

Beautiful. Secure. Professional.

She sells more. Worries less. And recommends R the Company to every small seller she knows.

Don’t Let an Unsecured Site Kill Your Sales

➡️ Secure your website properly with R the Company

We do the setup. You grow your business.