TL;DR:
Dylan picked a long, hard-to-spell domain for his cleaning service. Clients got confused, and his brand suffered. R the Company helped him choose a better name, switch over cleanly, and rebuild trust online.

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Dylan owned a small cleaning service.

He had a van, a few part-time staff, and a growing list of happy customers.

His marketing was mostly word of mouth, but he wanted to step it up.

He registered a website and launched his brand online.

The domain he chose was:

clean4u-curacao-solutions.net

It Seemed Fine at First

He liked that it included what he did and where he worked.

The website was live. He printed business cards. Shared the link on Facebook.

But something wasn’t working.

People were still calling to ask for prices.

Others said they couldn’t find his site.

One customer said:

“I tried typing your website but it didn’t come up. Did I spell it wrong?”

Dylan realised most people didn’t remember the full domain.

The Problems Kept Adding Up

• Emails sent from his domain ended up in spam

• A client copied the name wrong and sent a payment to the wrong company

• His WhatsApp link broke because the domain was too long

• A marketing flyer cut off the domain in print

• He missed a renewal email because it went to an old inbox

He was embarrassed every time someone asked for his website.

He Asked for Help

He posted in a local business chat group:

“What makes a good domain name? I think mine’s a mess.”

Someone replied:

“Talk to R the Company. They helped me switch mine. It made all the difference.”

Dylan clicked the link.

They Didn’t Laugh. They Listened.

• “What name would be easier to say?”

• “What do people type instinctively?”

• “Do you want to stay local or go broader later?”

• “Have you checked social handles to match?”

• “Would you like us to move everything without downtime?”

He said yes to all of it.

What They Recommended

A short, simple domain.

Easy to say. Easy to spell. Easy to remember.

They found that dylancleans.com was available.

He bought it.

Then They Handled the Transition

• Pointed the new domain to his site

  

• Set up redirects from the old one

• Created new branded email addresses

• Updated all links and print materials

• Re-submitted his site to Google

• Checked social media handles for consistency

• Cancelled the old domain before renewal

What Changed

• Customers stopped asking, “How do you spell it?”

• Emails looked more professional

• His Google ranking improved slightly

• His van and flyers looked cleaner

• He got more responses from online quotes

What a Bad Domain Was Costing Him

He hadn’t realised how many small moments added up:

• A customer giving the wrong domain to a friend

• Lost trust from a weird-sounding email

• Fewer clicks because the name looked suspicious

• SEO penalties for using too many keywords in the name

Ask Yourself

• Is your domain too long?

• Is it easy to say over the phone?

• Do people type it correctly the first time?

• Does your email match your brand?

• Will you remember to renew it next year?

If you hesitated, you might need to rethink your domain.

A Good Domain Is a Shortcut to Trust

Make it simple. Make it sharp. Make it yours.

Need a Better Name?

➡️ Let R the Company help you choose and register the right domain

Clean, clear, and built to last.