TL;DR:
Raj’s handmade leather shop had international appeal, but his website was designed for a local market. R the Company helped him restructure everything to attract both local and global buyers.

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Raj made things that lasted.

He crafted handmade leather goods in his home studio and shipped them to customers across the UK. His wallets, bags, and belts had a loyal following.

He built a website with a friend’s help. It worked well enough. Orders trickled in. Social media helped.

But something was missing.

A Curious Message from Abroad

One day, a customer from the Netherlands emailed him.

“I love your work. Found you on Instagram. But your site took forever to load here.”

Then came a similar message from someone in Germany.

“Your checkout says shipping is UK only. Can I still order?”

That’s when Raj realised something important.

His site was only designed for people down the road.

His Work Had Global Appeal, But His Website Didn’t

He:

• Only listed prices in pounds

• Had no information on shipping abroad

• Used a hosting provider with poor performance in Europe

• Had no language support

  

• Wrote product descriptions that referenced UK-only terms

His traffic showed international visitors, but they weren’t converting.

He Wanted to Fix It, But Didn’t Know Where to Start

• Should he build a second site?

• Should he translate everything?

• Should he move to a new platform?

The options were overwhelming.

Then He Got a Recommendation

A customer who also ran an online business said:

“Your stuff is amazing, but your site needs help. R the Company can sort that. They did mine last year.”

Raj made the call.

A Strategy, Not Just a Site

R the Company didn’t suggest rebuilding everything.

They asked:

• “Where do your current orders come from?”

• “Where do you want to grow?”

• “Are there common currencies or languages we should support?”

• “Do you plan to sell on marketplaces too?”

Then they laid out a plan.

The Global Expansion Included

• A multi-currency plugin

• Shipping settings for key countries

• Country-based content blocks

• Translated descriptions for top products

• Improved mobile speed for international visitors

• GeoIP redirects

• Local domain variants for targeted markets

• SEO tweaks for global search

They also cleaned up the checkout and added icons for international payment methods.

What Happened Next

• Orders started coming in from Germany and the Netherlands

• His abandoned cart rate dropped

• Customers said checkout felt easier

  

• Reviews came in from new countries

• His Google ranking rose in regional searches

His site now matched the reach of his work.

Ask Yourself

• Do you want to reach more countries but only support one?

• Does your site load slowly abroad?

• Are your visitors bouncing before they convert?

• Do your customers get confused by currency or location?

If yes, your site might be limiting your growth.

Build a Website That Grows With You

Raj didn’t become a global brand overnight. But with the right support, he opened the door.

Ready to Reach a Bigger Market?

➡️ Optimise your site for both local and global success with R the Company

No confusion. No rebuild. Just smart structure and strategy.