TL;DR:
Lisa’s wedding planning site looked okay but felt dated. Potential clients hesitated or never followed through. R the Company added the trust signals her website was missing, and business picked up again.

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Lisa was good at creating moments people never forgot.

She planned weddings for a living, handling everything from flowers to food to final song.

Couples raved about her.

She had thank-you cards pinned to her kitchen corkboard and glowing reviews on her social media pages.

But her website told a different story.

A Booking That Almost Didn’t Happen

One evening, a new client sat across from her at a café, finalising their package.

They laughed together. The bride-to-be seemed happy.

Then she hesitated and said something that stayed with Lisa.

“Honestly, we weren’t sure if you were still active. Your site seemed a bit… old.”

Lisa smiled politely but felt something twist in her chest.

She Looked at Her Site That Night

She opened her homepage on her phone.

The image quality was lower than she remembered.

The footer still said “Copyright 2021.”
Her most recent blog post was from 2022.
The enquiry form still had her old phone number.

It wasn’t broken, but it felt tired. Out of touch. Slightly off.

She thought about how much effort she put into presenting herself well in person.

“Why didn’t I do the same online?”

Clients Had Been Hesitating

She started to notice a pattern.

Some people messaged her on Instagram instead of through the site.

Others asked for PDFs instead of using her enquiry form.

One even said,

“I found your site but didn’t trust the booking link, so I figured I’d message.”

She hadn’t realised how many people were quietly walking away.

She Knew She Needed Help

Lisa wasn’t a web designer. She was proud of what she’d built herself, but she could see it wasn’t working anymore.

She wanted a site that felt like her business, warm, detailed, trustworthy.

She posted in a local wedding suppliers group asking for recommendations.

The replies came fast, but one name kept repeating:

“R the Company sorted mine. I saw results within a week.”
“They focus on trust, not just design.”
“Best investment I made.”

Lisa booked a call.

The First Conversation Felt Like a Deep Dive

They didn’t start with design.

They asked:

• “What makes your business special?”

• “Where do you think people hesitate?”

• “Do you know your most visited page?”

• “Have you ever tested your contact form?”

• “What do you want people to feel when they land on your homepage?”

Lisa talked. They listened. She felt heard.

What R the Company Did

Over the next two weeks, they:

• Updated her site with mobile-friendly layouts

• Replaced blurry images with properly sized versions

• Added SSL to remove security warnings

• Rewrote her homepage to sound like her

• Added three testimonials above the booking form

• Created a clean “About” page with her photo

• Linked her Google Reviews

• Added a badge showing her business registration

• Made sure her phone number was clickable on mobile

• Simplified her booking form to two easy steps

Everything they added was there for one reason, to build trust.

What Changed Immediately

• Clients started using the site again

• Her inbox filled with real enquiries, not just DMs

• One person even said,

“I knew I could trust you when I saw your face on the site. That helped.”

Lisa didn’t realise how much credibility she had been losing until it came back.

The Problem Was Never Her Service

It was the silent impression her website left behind.

It said: “Maybe this business isn’t active.”
It said: “This might not be safe.”
It said: “This person hasn’t updated in years.”

Without meaning to, her site had become a barrier.

What Trust Signals Actually Look Like

They are small but powerful details:

• Up-to-date content

• Testimonials with real names

• Clear photos of you and your work

  

• Secure connection (SSL)

• Accurate contact details

• A fast-loading, mobile-ready design

• Active social links

• A clear reason to believe in you

R the Company built those in, step by step.

Ask Yourself

• Would you trust your own site if you saw it for the first time?

• Does it feel alive and active, or dated and forgotten?

• Do people message you through your site, or avoid it?

If you’re unsure, it might be time to rebuild trust.

Your Clients Want to Believe in You

Give them a reason to.

Lisa now sends people to her website with pride again.

Make Your Website Trustworthy

➡️ Rebuild your trust online with R the Company

People make decisions in seconds. Let your site help, not hurt.