TL;DR:
Sam’s online stationery shop kept going offline during promotions. His host blamed traffic and offered expensive upgrades instead of solutions. R the Company migrated his site, improved speed and stability, and helped restore trust in his shop.

---

Sam loved paper.

Notebooks, journals, planners, sketchpads, he sold them all from his quiet online shop, nestled in a corner of the internet he built himself.

He sourced sustainable brands, designed his own packaging, and built a small, loyal following.

But every time he tried to grow, his website let him down.

The Crash That Cost Him Big

It was Black Friday.

He had spent two weeks preparing. Emails, banners, social posts, all ready to go.

At 9 AM, he hit publish.

The traffic came fast.

Then everything stopped.

The site froze. Then crashed completely.

He opened the admin panel. Nothing.

Refreshed. Waited.

By 9:12, messages were already coming in.

“Your site isn’t working.”
“Is the discount live? I can’t check out.”
“Just says error.”

Sam panicked.

He Contacted His Host Immediately

The live chat was slow.

When they finally responded, the answer was blunt:

“High traffic volume exceeded your current plan. You can upgrade to Premium Plus for better performance.”

No apology. No solution.

Just a bigger bill.

He couldn’t believe it.

He Looked at the Bigger Picture

This wasn’t the first time.

His site had crashed during:

• Valentine’s Day

• A back-to-school sale

• A birthday promotion

Every time he needed reliability, it failed.

The Slow Decline

It wasn’t just crashes.

• His site loaded slowly on mobile

• Product images took ages to appear

• Checkout sometimes gave errors

• Google flagged his site as insecure one week when SSL expired

And support? Always late, always vague.

The Tipping Point

A returning customer messaged him directly.

“I love your products, but your website’s a pain. I almost gave up.”

That was it.

Sam decided to move.

He Asked for Recommendations

In a small business group, he wrote:

“Tired of bad hosting. Who do you trust?”

Three people replied instantly:

“Moved to R the Company. Never looked back.”

He clicked the link.

A Different Kind of Host

Their site said:

“We don’t sell hosting. We give your site a proper home.”

No complicated tiers. No jargon. Just clear, stable hosting for small businesses.

Sam booked a call.

The Migration Process Was Simple

They asked:

• “What are your pain points?”

• “What platform is your site built on?”

• “Do you run promotions regularly?”

• “Are your visitors mostly mobile or desktop?”

• “What speed issues have you seen?”

Then they took over.

What R the Company Did

• Backed up his entire website

• Moved it to their server

• Optimised image delivery and scripts

• Enabled caching and CDN support

• Installed a proper SSL with auto-renew

• Monitored performance during the next promo

• Gave him a control panel he could actually use

It was done in two days.

What He Noticed

• Load times dropped from 7 seconds to under 2

• Mobile view worked smoothly

• No more error messages

• Checkout became fast and reliable

• Visitors stayed longer

• Orders increased

And no crashes, even during his next flash sale.

The 5 Signs He Ignored Too Long

1. Slow Load Times
Customers won’t wait. Neither will Google.

2. Frequent Downtime
If your shop isn’t open, no one buys.

3. Poor Support
You need answers, not automated scripts.

4. Security Issues
Expired SSL certificates and outdated software cost trust.

5. Traffic Limits
Growth should be exciting, not dangerous.

Ask Yourself

• Have you lost sales due to your site going down?

• Does your host take days to respond?

• Do you feel like your host blames you for their problems?

You might be where Sam was.

Hosting Should Not Be a Gamble

You work too hard to lose customers over slow servers and lazy support.

 

Make the Move

➡️ Switch your hosting to R the Company

No stress. No surprise bills. Just service that works.