R the Company Why SMBs Must Update Their Website Regularly 3 image

Why SMBs Must Update Their Website Regularly (And How to Do It Easily)

TL;DR:
Tom hadn’t updated his site in over a year. Pages broke, links failed, and clients stopped coming. R the Company took over his updates and keeps the site fast, safe, and working without interruption.


Tom ran a car valeting service. He spent his days making other people’s vehicles look new again.

His van was always full of supplies. His hands were always busy. He moved from house to house with a tight schedule and no time to waste.

His website? That hadn’t been touched in over a year.

The Wake-Up Call

One Monday morning, Tom opened his inbox and found an odd message.

“Hi, I was going to book a cleaning, but your form gave me an error.”

He checked the site. The booking form wouldn’t submit.

He tried the service page. It loaded, but half the text was gone.

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His gallery didn’t display on mobile anymore.

He hadn’t noticed. He was too busy working.

He Hadn’t Updated Anything

Tom couldn’t remember the last time he had logged into his dashboard.

He never updated plugins. He had no idea what version of anything he was running.

In his mind, the site was just there. Static. Finished.

But it wasn’t finished. It was falling apart.

He Lost Clients Without Knowing

A few days later, a regular client told him:

“I thought you’d stopped doing this. Your site looked abandoned.”

Tom realised that for every person who messaged him, two or three might have just moved on.

People didn’t trust sites that looked broken.

He Looked for Help

He posted in a business group asking:

“Who can help me update my website without rebuilding everything?”

One name came up three times.

“R the Company. They maintain mine every month. No stress.”

Tom booked a call.

They Gave Him a Full Report

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They scanned his site and found:

  • Outdated plugins with security risks

  • Broken mobile layout

  • Gallery plugin no longer supported

  • Booking form sending to an old email

  • Missing SSL renewal

  • Images slowing down the load time

He had no idea.

They explained it all in plain English and offered a monthly plan to keep it all running.

He said yes.

What They Fixed First

  • Installed secure updates

  • Cleaned up broken plugins

  • Optimised image sizes

  • Reconnected the form

  • Checked payment integrations

  • Sent a mobile compatibility report

  • Set up backups and a testing system before future updates

What He Gets Now

Every month, R the Company:

  • Checks for updates and installs them safely

  • Tests all major features

  • Sends him a simple email explaining what changedR the Company All done 7 image

  • Offers help if he wants to change text or photos

  • Monitors uptime and speed

Tom doesn’t think about his site anymore. He doesn’t have to.

Ask Yourself

  • When was the last time you updated your website?

  • Is your booking form still working?

  • Does your site look right on phones and tablets?

  • Can you say for sure everything is secure?

If not, it might be time to get some help.

A Website Isn’t a Set-and-Forget Tool

It’s like a car. Leave it alone long enough and something will break.

Tom learned that the hard way.

Let Someone Else Keep It Running

➡️ Keep your site updated with R the Company

So your customers see your best side, every time.