TL;DR:
Darren thought his site was fine, until he realised it wasn’t on Google. R the Company helped him fix his SEO structure, optimise content, and get seen. Now he books clients straight from search.

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Darren typed his own business name into Google.

Nothing.

He added his town name. Still nothing.

He clicked through to page 3, then 4, then gave up.

He owned a small landscaping company. Had done for five years. He worked hard, delivered quality, and finally had a website built by a friend.

But no one was finding him.

He Thought SEO Was for Bigger Companies

He assumed people just searched “landscaper,” clicked the top link, and that was that.

But now that he had a website, he expected to see it somewhere.

Anywhere.

He asked a client:

“How did you find me?”

“From a Facebook post. Your site didn’t come up when I Googled you.”

His Website Looked Good But Didn’t Work

It had:

• A photo banner

• A few lines of text

• A list of services

• His phone number

• A contact form

But the titles were generic.
There were no keywords.
No internal links.
No location info.
No blog.
No sitemap.

It was a digital flyer. Not a tool.

He Tried to DIY His SEO

He read a few blog posts. Added “landscaper” ten times to his homepage. Wrote “Darren the Landscaper” as his title tag.

Nothing changed.

Still no traffic. No new bookings from search.

The Wake-Up Moment

A local competitor posted about being fully booked for the season.

Darren checked their site.

• Each page had specific services listed

• Their title tags used the town name

• They had dozens of Google reviews

• Their blog had weekly updates with local project photos

His site suddenly looked small. Invisible.

Enter R the Company

He searched “get found on Google small business.”

One of the first results was from R the Company.

“Your site might be beautiful, but if Google doesn’t understand it, no one else will either.”

That hit him hard.

He booked a call.

What They Found

• Missing title and meta descriptions

• No H1 headings

• Image names like IMG_48392.jpg

• No alt text

• No sitemap or robots.txt

• Pages not submitted to Google

• Poor mobile speed

• All services lumped on one page

They didn’t suggest starting over. Just doing it right.

The SEO Fix

They created:

• Separate pages for each service: turfing, patios, fencing

• Keyword-targeted headings

• Proper title tags with his town and service

• Meta descriptions for every page

• A sitemap submitted to Google

• Mobile performance fixes

• Internal links between services and testimonials

• A new blog with monthly updates on local projects

They also added schema for local business, so Google knew what he did and where he worked.

The Results

Week 1: A few impressions appeared in Search Console.
Week 3: His site showed up on page 2 for “landscaper in Brighton.”
Week 5: He got his first email from a new lead.
Week 6: A booking came in from someone who had found him through Google Maps.

By month three, he was getting two to three leads a week from search alone.

SEO Wasn’t Just a Buzzword

It was structure. Strategy. Consistency.

And now it was working.

Ask Yourself

• Can you find your own site on Google?

• Does your homepage say what you do and where?

• Are you using titles and headings the right way?

• Do you get any new clients from organic search?

If not, you might have a visibility problem.

Darren Didn’t Need a New Business

He just needed his existing one to be visible.

Now, he no longer has to rely on referrals alone.

Be Seen Where Clients Are Searching

➡️ Fix your website SEO with R the Company

If Google can’t find you, your customers can’t either.